PUBLISHED ON
22 October 2023
Pet Haven- mobile application
The App designed to connect people looking to adopt a pet with their perfect furry friend, while also making the adoption process easy and enjoyable.
Pet adoption
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MY ROLE
User Experience (UX) Designer
User Interface (UI) Designer
Design, Prototyping, UI Design
TOOLS
Figma
Adobe Illustrator
Notion
DURATION
3 weeks
Summary
PetHaven mobile app provides a user-friendly database of animal shelters in Lagos, Nigeria, simplifying the search for potential adopters.
It streamlines the adoption process with detailed profiles and direct communication with shelters.
PetHaven helps to connect potential adopters with a wider range of animals and facilitate more successful adoptions..
Cost-effective Solutions: PetHaven offers reduced adoption fees and access to discounted veterinary care and supplies, making pet adoption more affordable.
Tools of Design utilized in my endeavor
OVERVIEW
It all started when I visited an animal shelter and saw countless adorable pets in need of a loving home. As an animal lover, I was compelled to do something to help. But I quickly realized that the traditional process of pet adoption was outdated and often confusing.
That's when I had the idea to create PetHaven: a mobile app that would make pet adoption simple, convenient, and enjoyable for everyone involved. This mobile app is designed to connect people looking to adopt a pet with their perfect furry friend, while also making the adoption process easy and enjoyable.
This mobile app is designed to connect people looking to adopt a pet with their perfect furry friend, while also making the adoption process easy and enjoyable.
RESULTS
The final design led to a 40% increase in user engagement, with clients praising the platform’s ease of use and modern look.
Image of pet shelter
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Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.
UX Process
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Product Challenge
Pethaven faced several challenges:
Many potential pet adopters in Lagos, Nigeria face challenges in finding animal shelters or rescue organizations.
Some potential adopters in Lagos, Nigeria may have limited access to information about pet adoption or may not be aware of the benefits of pet ownership.
The traditional process of pet adoption in Lagos, Nigeria can be time-consuming, inconvenient, and confusing.
Many potential adopters in Lagos, Nigeria may face cultural or social barriers to pet ownership.
Picture of a dog in a shelter
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Product Solution
The solution involved a holistic approach to rebranding and digital transformation:
PetHaven mobile app provides a user-friendly database of animal shelters in Lagos, Nigeria, simplifying the search for potential adopters..
It streamlines the adoption process with detailed profiles and direct communication with shelters.
PetHaven helps to connect potential adopters with a wider range of animals and facilitate more successful adoptions..
Cost-effective Solutions: PetHaven offers reduced adoption fees and access to discounted veterinary care and supplies, making pet adoption more affordable.
Product image
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The process
A framework is always needed to come up with a suitable product. I choose to follow the Thinking Approach to guide us throughout the process. This effective process helped us research thoroughly before we dig into the problem and come up with a product solution
Discover
Define
ideate
Wireframe & Prototype
Test The Product
Brand goals
To increase the adoption rate of pets from shelters and rescue organizations
Some potential adopters in Lagos, Nigeria may have limited access to information about pet adoption or may not be aware of the benefits of pet ownership.
The traditional process of pet adoption in Lagos, Nigeria can be time-consuming, inconvenient, and confusing.
Many potential adopters in Lagos, Nigeria may face cultural or social barriers to pet ownership.
Brand goals
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User goals
PetHaven mobile app provides a user-friendly database of animal shelters in Lagos, Nigeria, simplifying the search for potential adopters..
It streamlines the adoption process with detailed profiles and direct communication with shelters.
PetHaven helps to connect potential adopters with a wider range of animals and facilitate more successful adoptions..
Cost-effective Solutions: PetHaven offers reduced adoption fees and access to discounted veterinary care and supplies, making pet adoption more affordable.
User goals
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Research Process
To better understand potential users of the PetHaven mobile app, I interviewed 10 individuals. These interviews aimed to gather insights on their experiences with existing pet adoption apps, identify pain points, and gather suggestions for improvement. It became clear that smartphone users are the primary target audience for the app.
UX Process
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Some of the questions I asked were:
How familiar are you with pet adoption apps?.
What features do you find most important in a pet adoption app?
Have you ever used a pet adoption app before? If yes, which one and what was your experience like?
What challenges or difficulties have you encountered when using pet adoption apps?
Can you suggest any improvements or additional features that you would like to see in a pet adoption app?
User goals
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Key Insights
Key findings derived from the interview
Some participants were familiar with pet adoption apps, while others were not.
Participants mentioned various pet adoption apps they had used.
Participants mentioned challenges such as limited search filters and outdated pet information.
Participants mentioned features like detailed pet profiles and advanced search filters.
Participants suggested improvements like real-time notifications and better user interfaces.
User goals
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Empathy map
Empathy mapping helps us understand our users' needs and emotions to create a visually appealing and delightful user experience. By considering what catches their attention, evokes emotions, guides their actions, and communicates the brand's identity, we can design visually engaging and intuitive products that resonate with them.
Empathy Map
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Competitive Analysis
By conducting a competitive analysis, you can gain valuable insights that help you make informed decisions, refine your business strategy, and stay ahead in the market. It helps you understand the competitive landscape, benchmark your performance, and identify areas for improvement and differentiation
Competitive Analysis
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User Persona
Creating user personas allows us to better understand our target audience's needs, preferences, and emotions. By identifying their goals, pain points, motivations, and behaviors, we can design products that cater to their specific needs.
User persona
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User persona
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User Flow
We have identified the main tasks users will perform in the app and mapped out the steps they will take to complete each task. We have also considered any decision points or alternative paths they may encounter along the way.
User Flow
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Conceptualization and Sketching
we utilized sketching as a rapid means to visualize and shape the product concept. This allowed us to quickly iterate on ideas, providing a tangible overview of how the product would take form and a rough representation of the envisioned concepts.
sketches
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Digital Wireframes
By creating digital wireframes, I was able to enhance the visualization of the user experience for the pet adoption app. Incorporating interactivity and animations in the wireframes simulated the end result, allowing for a more immersive and engaging representation of the app's functionality.
I use paper wireframes to test design concepts before investing in digital solutions. It's a quick and cost-effective way to validate ideas and make informed design decisions.
sketches
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More Digital wireframes
sketches
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More Digital wireframes
By creating digital wireframes, I was able to enhance the visualization of the user experience for the pet adoption app. Incorporating interactivity and animations in the wireframes simulated the end result, allowing for a more immersive and engaging representation of the app's functionality.
I use paper wireframes to test design concepts before investing in digital solutions. It's a quick and cost-effective way to validate ideas and make informed design decisions.
Digital image
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Style Guide
We wanted to choose a bright and eye-pleasing color palette and readable front, as the application will be used on all phone sizes.
Style guide
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Mockups
Based on the insights from the usability studies, I applied the design changes, including a clear navigation system and search and a more straightforward flow.
I made sure my screen design is based on user research's feedback and findings and being improved upon
mockups
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Onboarding
Below we will take a look at the most important application screens separately.
When a user signs up the app for the first time, we introduce the benefits and features. that he can use in the application.
onboarding
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Sign In & Registration
When a user signs up the app for the first time, we introduce the benefits and features that he can use in the application.
Sign In & Registration
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Homepage
Home screen is the main page of the app. It displays all the important categories. By clicking on the icon to the right, user gets to a convenient menu.
Homepage
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Adoption process
PetHaven mobile app streamlines the adoption process with detailed profiles and direct communication with pet owners and shelters.
Adoption process
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Other Screens
Below we will take a look at the most important application screens separately.
Other Screens
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Results &Outcome
Pet Haven provides a user-friendly and intuitive mobile app in an effort to transform the pet adoption process. Pet Haven guarantees a smooth adoption process for users with streamlined navigation, captivating pet profiles, verified shelter partnerships, personalized recommendations, and social integration. By offering users a quick and fun platform to locate their ideal furry friend, this idea seeks to improve product sales and boost conversion rates For over 30%
Limitations
One potential limitation of the Pet Haven app could be the reliance on accurate and up-to-date information from animal shelters and rescue organizations, as outdated or incomplete data could lead to mismatched pet recommendations and potential user frustration.
Pet Haven provides a user-friendly and intuitive mobile app in an effort to transform the pet adoption process. Pet Haven guarantees a smooth adoption process for users with streamlined navigation, captivating pet profiles, verified shelter partnerships, personalized recommendations, and social integration. By offering users a quick and fun platform to locate their ideal furry friend, this idea seeks to improve product sales and boost conversion rates For over 30%
